Haus of Keegan CAPSTONE
My final branding and product strategy project at DAAP culminated with the creation of my personal brand:
Haus of Keegan
Throughout my time at DAAP (2012-2017), I was fascinated with the rapid growth and expansion of technology, and specifically social media. I chose to focus on a trend that took a darker look at what the future of social media could have in our lives. Instead of disconnecting and going offline, what if social media was controlling us all along? Should we comply rather than defy?
Embrace Uncertainty
Brand Booklet
research
For this project, I was challenged to identify two established brands that had the potential for a unique collaboration.
Through my research, I identified both Iris van Herpen and Opening Ceremony because both brands would mutually benefit from a collaboration. IVH would be more accessible and affordable to the masses, thus increasing brand recognition. Opening Ceremony would gain exclusivity as the only retailer selling the brand, as well as another exciting brand curation and collaboration.
IVH for oc
Brand Booklet
3D Printing Exploration
Prospect served as the catalyst for my final branding project: Haus of Keegan. This project was an exploration of branding and trend forecasting. I was challenged to identify an opportunity through current drivers and manifestations. This led to my exploration of technology, social media, as well as the abundance and growing size of our devices.
