While at Cincinnati & Hamilton County Public Library, I have had the pleasure of creating, implementing, and maintaining a systemwide vm strategy for all 41 locations.
This Strategy was created in collaboration with Marketing & Customer Experience. It involved a great deal of creating resource documents for staff, install decks, and new graphic templates for displays and events.
in order to achieve this, I used my previous knowledge and over 7 years of VM experience at nordstrom, CHPL’s new brand IDENTITY, extensive Research, and staff input to craft the perfect strategy for a public library system.
Resource Documents
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To introduce the concept of VM to the system and gain credibility, I first launched an Overview document.
The purpose was to highlight the importance of VM at a Library. In addition, it laid out the basic foundations and design principles that impact VM at CHPL.
Next, I introduced the concept of VM positions and a VM calendar.
I took my experience from the Nordstrom VM Beauty department and applied it through a lens that staff at the Library could understand.
This helped organize and streamline merchandising at the branches.
Install Deck Examples
Please click the images to browse the decks.
This is an example of a large-scale systemwide event that takes place every summer for kids.
Install decks are created to organize information for staff and inform them of what they can expect from agencies like Marketing, Strategy, and Lifelong Learning (Programming).
This is an example of another large-scale systemwide event that takes place every winter for adults.
Install decks are created to organize information for staff and inform them of what they can expect from agencies like Marketing, Strategy, and Lifelong Learning (Programming).
This is an example of a Marketing campaign from the Spring. The intent was to drive customers engagement with our digital apps and resources available through their library card.
Install decks are created to organize information for staff and inform them of what they can expect from agencies like Marketing, Strategy, and Lifelong Learning (Programming).